Philadelphia Union 3rd Kit
Philadelphia Union unveiled the club’s 2026 “Philly Kit,” a jersey inspired by Philadelphia’s enduring sports legacy and the generations of fans whose passion has helped define the city. More than a jersey, the 2026 “Philly Kit” pays tribute to the people, neighborhoods, traditions, and unforgettable moments that have shaped Philadelphia’s sports culture. Designed as a celebration of the city’s rich athletic history, the kit honors the legacy of Philadelphia sports while establishing the Union’s place within it.
Scope of Work
-Art Direction
-Photography
-Set Design
-Event Design
Media Day Set
I led the art direction for our 3rd kit media day which included designing and creating the set as well as capturing the players in the main set. The media set was inspired by the media in the 90’s, incorporating retro TVs and connecting a vintage camcorder to live project the players onto the TVs. In addition, I made mock newspaper spreads about the highlights of the union from our inaugural season as if we were a team during the 90s as well as spreads about the kit launch.
Shot and Edited by: Me
Launch Content
I helped co-produce the content for the official launch including creating the video tease concept + storyboard, location scouting, talent casting, and directing the photoshoot. For the launch campaign, an aspect I took inspiration from was the laundromat culture in the 90s especially here in Philly. I had the idea of using the washing machine as the transition from the other teams to the combination of them on our jersey.
Launch Campaign Photo Shoot
Shot and Edited by: Kelsey Boeing / Directed by: Me
35mm Film Photos
Shot and Edited by: Me
Launch Tease Video
Shot and Edited by: Mike Verdecchio
Mood Board + Storyboard
Launch Party
I had the idea to push the idea of a traditional launch event and to create almost like an exclusive sneak peek that bridges the gape between the sports audience we already have and a fashion audience that might not always be the typical sports fan
I creative directed the look and feel of the event as well as designed all of the event signage
Photos Shot and Edited by: Kelsey Boeing & Tyler Rose
Concept Deck
