Lego x Murakami Brand Collab
Problem:
LEGO has successfully bridged the gap between play and fine art through collaborations with visionaries like Van Gogh and Andy Warhol, transforming iconic works into buildable experiences. Takashi Murakami’s bold colors, playful motifs, and Superflat philosophy align perfectly with LEGO’s modular, hands-on creativity, making this collaboration a natural next step in merging contemporary art with interactive design.
Objective:
The LEGO x Murakami collection fuses Murakami’s iconic floral and pop-art aesthetic with LEGO’s signature brick format, continuing the brand’s legacy of bringing legendary artists into the LEGO universe. This collaboration offers a playful, hands-on way to engage with Murakami’s world, transforming his vibrant, joyful works into interactive collectibles that blur the line between fine art and creative expression.
Scope of Work
-Brand Strategy
-Ad Campaign
-Branding
-Event Branding
