Aoife Alcohol Packaging
Problem:
While women have played a vital role in the history of Scottish whisky, their contributions remain largely unrecognized. Historically, whisky was intertwined with women’s daily chores for over four centuries, yet the industry has been dominated by masculine narratives. The true origins of Scotch—rooted in feminine craftsmanship and skill—have remained largely untold and overlooked.
Objective:
Aoife is a single malt scotch brand that seeks to empower women and bring their untold stories to the forefront of the Scotch industry. By highlighting the feminine roots of whisky production, Aoife offers a unique perspective on Scotch, celebrating the untold legacy of women as the backbone of this iconic drink. The brand seeks to challenge the traditional masculine narrative and honor the true origins of Scotch with every bottle.
Scope of Work
-branding
-logo design
-packaging design
-ad campaign
-naming
