Phoenix Mercury Rebrand
Problem:
The Phoenix Mercury is one of the few WNBA teams whose branding has remained largely unchanged since the league’s inception in the 1990s. As the WNBA experiences rising popularity, its teams require stronger, more dynamic branding—on par with the NBA—to engage fans and reflect the league’s evolution.
Objective:
This rebrand is an opportunity to build on the team’s existing foundation while introducing new elements that enhance its presence on and off the court. With the aim to modernize and elevate the franchise with a more dynamic and robust branding system—one that reflects their identity, history, and connection to their home city.
Scope of Work
-New Brand Identity
-Logo Design
-Web Design
-Social Media Design
-Jersey Design
-Court Design
