Syracuse Athletics Magazine
Syracuse Athletics has always stood for grit, pride, and tradition—and now it has a magazine to match. The newly redesigned Syracuse Athletics Magazine blends bold visuals with compelling storytelling to showcase the heart of the Orange. Featuring in-depth athlete profiles, behind-the-scenes looks at training and facilities, and updates from every corner of the athletics program, the publication is a celebration of what makes Syracuse unique. With a refreshed layout, dynamic photography, and a modernized masthead, the magazine captures the energy of today’s Orange while honoring the legacy that built it.
Problem:
While Syracuse Athletics has garnered significant recognition for its outstanding sports teams, the behind-the-scenes efforts—such as events, donors, and the passionate fan base—often go underappreciated. These essential elements contribute immensely to the department’s success but have not been given the spotlight they deserve. It’s time to showcase the full scope of Syracuse Athletics’ achievements and the people who make it all possible.
Objective:
The Syracuse Athletics Magazine will highlight the unsung heroes of the department, from memorable events to the dedicated donors and loyal fans who support our athletes. This publication will bring attention to everything that makes Syracuse Athletics truly special, ensuring that every contribution is recognized, celebrated, and appreciated. Through powerful storytelling, the magazine will showcase how these efforts help elevate our athletic programs and create a strong, united community.
Scope of Work
-Branding
-Packaging Design
-Ad Campaign
-Naming
-Logo Design