Aoife Alcohol Packaging
Aoife is a single malt Scotch whisky brand that celebrates the overlooked legacy of women in whisky-making. For over four centuries, women played a central role in Scotch production, yet their contributions have been largely erased by a male-dominated industry. Aoife reclaims that history by honoring the craftsmanship, resilience, and influence of the women who helped shape one of Scotland’s most iconic traditions. Named after a legendary Celtic warrior woman, the brand offers a bold new perspective that challenging convention and elevating the untold stories behind every pour.
Problem:
While women have played a vital role in the history of Scottish whisky, their contributions remain largely unrecognized. Historically, whisky was intertwined with women’s daily chores for over four centuries, yet the industry has been dominated by masculine narratives. The true origins of Scotch—rooted in feminine craftsmanship and skill—have remained largely untold and overlooked.
Objective:
Aoife is a single malt scotch brand that seeks to empower women and bring their untold stories to the forefront of the Scotch industry. By highlighting the feminine roots of whisky production, Aoife offers a unique perspective on Scotch, celebrating the untold legacy of women as the backbone of this iconic drink. The brand seeks to challenge the traditional masculine narrative and honor the true origins of Scotch with every bottle.
Scope of Work
-Branding
-Logo Design
-Packaging Design
-Naming
- Illustration
-Ad Campaign
Advertising:
This ad campaign pushes the unique narrative of the history and origins of scotch as being feminine with the concept of “the spirit of sisterhood” that plays on the meaning of the word spirit
